I'm working on a side project called CoffeeMatcher, a service that helps people find coffee they'll actually enjoy instead of buying bags that don't match their taste. I'm trying to improve the homepage copy and have been testing a few different headlines. I'd really appreciate some feedback from people who know copywriting. Which of these would make you want to keep reading? Option 1 A: CoffeeMatcher – We help you find your perfect coffee. B: Got the wrong coffee? Find your perfect coffee with CoffeeMatcher. Option 2 A: Didn't like your coffee? Find your favorite coffee with us. B: Your coffee sucks? Find your perfect coffee with us. I'm also curious how you'd approach this. Would you lead with the problem ("Got the wrong coffee?") or with the value proposition ("We help you find your perfect coffee")? If you've A/B tested headlines before, did you notice problem-focused or benefit-focused copy performing better? Thanks in advance for any feedback.   submitted by   /u/useless_machinist [link]   [comments]