Bank of America today announced that more than 3 million clients have enrolled in BofA Rewards™ since the program launched on May 27, 2026. The no fee loyalty program rewards and recognizes clients for their full relationship across their Bank of America banking and Merrill investing accounts and is available to any client with a personal checking account."The response to BofA Rewards has been tremendous. More than 3 million enrollments in seven weeks tells us the program is resonating with clients who enjoy being rewarded for their full relationship," said Mary Hines Droesch, Head of Consumer and Small Business Products & Analytics at Bank of America. "Whether it's cash back offers, enhanced rewards or exclusive benefits, BofA Rewards is designed to deliver value in ways that are meaningful, easy to use, and tailored to how people live their everyday financial lives."BofA Rewards features expanded benefits designed to help clients get more from their relationship with Bank of America. Benefits include credit card reward bonuses; cash back deals and discounts from more than 15,000 national and local merchants; banking and lending benefits; and enhanced fraud and identity monitoring features. Members in higher tiers also have access to subscription credits and curated lifestyle experiences.Since launch, new and existing clients have embraced the program and are increasingly engaging with its many benefits:Approximately 17,000 new members joining the program each week are new Bank of America clients.Nearly 1 million clients have engaged with Deals, generating millions in cash back over the last seven weeks.Deals on retail (45% of client engagement), gasoline (20%), entertainment (18%) and food (10%) are driving the greatest amount of activity, with offers at places like CVS, Shell Gasoline, Little Caesars, and Macy's seeing some of the strongest traction.All Bank of America clients have access to Deals, with members of BofA Rewards receiving additional deals and discounts.Depending on a client's membership tier and engagement, members can receive an estimated $150 to $4,000 in annual value through the program's rewards, benefits and exclusive offers. Any client with an eligible Bank of America personal checking account can join with no minimum balance required to enroll. Nearly 14 million clients are now enrolled in BofA Rewards.About 80% of new enrollments have been completed through Bank of America Online Banking or Mobile Banking app. The redesigned BofA Rewards digital experience makes it easier for members to discover, activate and maximize personalized rewards and benefits.NoYesBanking22 Jul, 2026