Is there a rule of book for copywriting? Or is it free flowing like creativity?

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I'm always stuck in copywriting. I need to change my skill but for now I'm keeping this one. I want to know how do copywriters write web copy. I'm stuck with web copy. I have nothing to write other than just the specifications of cars (I'm writing for automobile), adding a few industry jargons to match it with marketing, and nothing else. One style of copy makes everything boring, sentences and sections on a website need to have a little differing content. Can I use some help here please?   submitted by   /u/deepndarkheart [link]   [comments]