I got 30k views on a chess TikTok account in 2 weeks. When and how should I start marketing my product?

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I've built products before, and getting users has always been one of the hardest parts. So before building my next product, I started experimenting with content. I created a TikTok account focused on chess education, using AI-generated visuals and voiceovers to explain tactics, openings, and traps. After 2 weeks, the account reached 30,000 views without paid promotion. Now I start building my chess-related product, and I'm wondering how to approach marketing while developing it. Would you start talking about the product and building interest before it's ready, or wait until you have a working product to show people? I'm worried about falling into the same trap again: spending time building a product, launching it, and then realizing that nobody is interested or actually uses it. used chatgpt for phrasing   submitted by   /u/PracticalCar9826 [link]   [comments]