AMZN Weekly: Bullish Continuation or Deeper Retracement?Amazon.com, Inc.BATS:AMZNCrypto-JOE1AMZN appears to be consolidating on the weekly timeframe after its previous advance. Price is ranging below the prior higher high at $278.43, while the marked demand zone remains the key area to watch for a potential continuation of the uptrend. What the weekly structure is saying The broader trend remains bullish, but price action suggests the market is taking a pause rather than moving decisively higher. The recent candle formation points to hesitation around the current range, so I would avoid treating the next move as confirmed before price provides clearer direction. A retracement toward the $273 area is worth monitoring before considering a potential entry. From there, the reaction around nearby liquidity and the surrounding price structure could help determine whether buyers are preparing for another push higher or whether further downside is developing. The plan, and where it breaks Potential entry: Watch the reaction around $273 and wait for confirmation before considering a position. Take-profit levels: The chart marks $258.78 and $273.43 as reference levels. Their role should be assessed against the direction of the eventual entry. Stop loss: $227.74, as marked on the chart. Key demand zone: Approximately $227.74–$237.21. The main level to monitor is the demand zone. If buyers defend it, the broader bullish thesis remains in play. A decisive break below the zone would weaken that thesis and require a fresh assessment of the market structure. Beyond analyzing price action, I’m also exploring stock trading opportunities on Bitget. Eligible first-time stock transfers of at least 5,000 USDT may qualify for 200 USDT in rSPCX rewards, while eligible holdings in supported tokenized stocks can offer opportunities through Bitget Stock Dual Investment. Both products come with specific eligibility requirements and risks, so it’s worth reviewing the terms before participating. The bigger picture here, For now, I remain cautiously bullish on AMZN because the broader trend is still pointing upward. However, consolidation can resolve in either direction, and the presence of a demand zone alone does not guarantee a bounce. Rather than chasing price in the middle of the range, I would prefer to see a clear reaction at a relevant level before committing to a trade. Bottom line AMZN remains in a weekly consolidation within a broader uptrend. The $273 area is worth watching for a potential retracement, while the marked demand zone is the key area that could support bullish continuation. Until price confirms its next move, patience and risk management matter more than predicting the breakout. What do you think comes next for AMZN: bullish continuation or a deeper retracement?