When it comes to getting Malta talking, one name keeps coming out on top.The live tracker, Malta Media Battle, has ranked nine of Malta’s biggest media brands head to head on public engagement: every reaction, comment and share on their Facebook, Instagram and TikTok posts, read daily from 14th August to 1st October 2026.The brands in the race were Lovin Malta, Times of Malta, Malta Daily, Newsbook, ONE, TVMnews, NET News, MaltaToday and FreeHour Malta.Lovin Malta finished first on all three platforms.Facebook: nearly double the nearest rivalOn Facebook, Lovin Malta pulled in 953,300 engagements over the 49 days, 1.8 times as many as ONE in second place (526,700). TVMnews (479,300) and Times of Malta (471,700) completed the top four.Over the last 30 days, Lovin Malta held 28% of all Facebook engagement among the nine brands, the biggest share of any outlet.Instagram: more than every rival combinedInstagram is where the gap gets biggest. Lovin Malta passed 1.03 million engagements, more than three times FreeHour Malta in second place (315,700), with Malta Daily third (301,400).In the last 30 days, Lovin Malta took 53% of all Instagram engagement, more than the other eight brands put together. The difference between first and last place on Instagram was 115.4x, the widest spread on any platform in the study.TikTok: two out of every three engagementsOn TikTok, Lovin Malta recorded 195,500 engagements, 2.4 times as many as Malta Daily (82,700), with Times of Malta third (32,000).Over the last 30 days, Lovin Malta accounted for 67% of all TikTok engagement among the nine brands, so two in every three likes, comments and shares went to one outlet.Not just bigger, but stronger per postVolume isn’t the whole story. Looking at average engagement per post over the last 30 days, Lovin Malta also led on Facebook (1.63x the next brand) and TikTok (1.12x).On Instagram, FreeHour Malta had the best per-post average, with 926 engagements a post. Still, Lovin Malta’s overall Instagram total stayed far ahead of everyone else’s.To everyone who reacted, commented, shared and argued in our comment sections: thank you. You made this happen.Data source: 110 Analytics•