Equifax UK&I has appointed Adam Bassett as Banking Director, in a new leadership role to steer the commercial growth and strategic alignment of the Equifax banking practice and help financial institutions unlock greater value from data, analytics, and cloud technology.With more than 20 years’ experience across financial services, Adam has built an exceptional track record advising institutional banks on risk, commercial strategy, and digital transformation. His appointment reinforces the commitment of Equifax to turning predictive intelligence into confident decisions - helping lenders drive sustainable growth while delivering fairer, more transparent outcomes for consumers. Adam’s arrival builds on extensive investments in cloud infrastructure, security, and data architecture by Equifax, as the company continues to expand its advisory and technology footprint across the banking sector. He will be based in London, reporting directly to Ryan Peacey, Chief Commercial Officer. David Bernard, CEO, Equifax UK&I, said: “As banks adapt to a changing market, Adam’s deep sector expertise and leadership will be key to enhancing our banking proposition. His appointment directly strengthens our relationships with banking clients, supporting our ability to deliver the strategic insights and cloud innovation they need to support their clients to live their financial best.”Adam Bassett, Banking Director, at Equifax UK&I, added: “Equifax has created a powerful technical and data platform, enabling our teams to engage with banking clients at the very start of their strategic planning and understand their corporate ambitions before shaping solutions. By combining a bank’s internal view with Equifax market-wide insights, we can help financial institutions make stronger, more confident decisions that drive growth and deliver better customer outcomes.” NoYesInfrastructure02 Nov, 2026