On November 24, Alex Piliavsky joins the panel "Your Broker's Growth Is Elsewhere: Ahead of 2027" on the Craft Stage at Old Billingsgate. He plans to argue that it isn't elsewhere at all. Piliavsky began his career at Seperia and went on to hold senior marketing roles, including several C-level positions, at healthtech and fintech companies before co-founding Alchemy Avenue, a lifecycle marketing agency based in Nicosia. Here's a preview of what he'll tell the room.The panel says growth is elsewhere. You think it's already inside the broker?Yes. Brokers have already paid for it. Every registration, every verified account, every trader who deposited once and drifted off is sitting in their CRM right now. Most brokers don't squeeze that lemon hard enough. And honestly, a lot of them don't know how to squeeze it. They don't have a clear strategy, the right sequences or the tools to run them. So the default answer becomes buying more traffic.You've built your methodology around trader psychology. What does that mean in practice?It means starting from how people actually behave, not from a campaign calendar. Attention spans are short now, for traders as much as anyone. You get a few seconds to make a message worth reading. So every message in a sequence should do one job: move the person one step forward, in as few words as possible, at the moment they're most likely to act.What that person needs also changes along the way. Someone who just registered is curious but unsure. Someone who just closed their first trade wants to know whether they did it right. Someone who hasn't logged in for a month needs a reason to come back, and a reminder that their account is waiting isn't one.Where does personalization fit in?It's the practical side of the psychology. Personalization isn't a first name in the subject line. It's a message that reacts to what the trader did: the instruments they trade, the hours they usually log in, the step where they stopped. Someone who trades gold shouldn't get a promotion on EUR/USD. Most brokers already hold this data across their CRM and trading platform. It just rarely makes it into the messages.And gamification?Trading is competitive by nature, and people respond to progress and a bit of chance. Onboarding works better when it's built as steps with visible progress, so finishing it feels like getting somewhere. Raffles give people a reason to come back regularly, which is often exactly what the trader who went quiet a month ago needs. Trading tournaments speak to active traders, because a leaderboard gives a routine session something to win. All of it works for the same reason short messages do. The goal is clear and the next step is always visible.What should brokers do before they plan 2027?Put their numbers side by side: registrations, verified accounts, first deposits, second deposits, active traders. Most brokers watch the first two drops closely. The ones after the first deposit get far less attention, and that's where most of the value sits. Then look at each drop and ask what would move more people to the next step. Which message, sent when, on which channel, with which mechanic. Answering that is where the work is, and it's what we've done with many brokers, one conversion step at a time. The growth is already in their systems. The lemon is already in their hands. Most brokers just haven't squeezed it yet.Alex Piliavsky speaks on "Your Broker's Growth Is Elsewhere: Ahead of 2027" on November 24, from 11:20 to 11:50 a.m., on the Craft Stage at Old Billingsgate. He and fellow Alchemy Avenue co-founder Ohad Galitz will both be at the summit. Book time with them here.This article was written by FM Contributors at www.financemagnates.com.