Directory launches fade in about a day, so I'm building one where people come back (my own project)

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Disclosure: this is my own project. A directory listing gives a short burst of attention, and then there's usually no reason for anyone to come back on day two. I wanted to see if a launch could stay alive longer. So I'm building ShipClash (https://www.shipclash.app/). People vote on head-to-head startup matchups, basically Ship or Dump, to predict which products will win over time, and the leaderboard resets weekly to keep things fresh. Curious how other solo builders keep traffic going after launch day. Do you rely on content, or have you found side channels that actually stick?   submitted by   /u/KeyProject2897 [link]   [comments]