The refreshed identity, a bold and capitalised JSA in deep burgundy, gold and ivory, anchored by an infinity symbol, reflects the Firm’s evolution into one of India’s leading institutional law firms, and its ambition for the decades ahead.New Delhi / Mumbai, November 2, 2026: JSA, Advocates & Solicitors, one of India’s leading full-service law firms, today unveiled a new brand identity to celebrate 35 years of the Firm. Founded in 1991, the year India liberalised its economy, JSA has grown alongside liberalised India, advising Indian and global businesses through every phase of the country’s economic transformation.JSA's New Brand IdentityThe new identity retains the JSA name, now rendered bold and capitalised, anchored by an infinity symbol. The infinity reflects endless possibilities, enduring client relationships that span generations of businesses, the continuity of an institution built to outlast any individual, and the balance of perspectives. Its two loops, meeting at a single point of equilibrium, carry forward the spirit of the Firm’s original rising-sun symbol: heritage flowing into the future in one unbroken line.The identity is set in a palette of deep burgundy, gold and ivory, the colours of conviction, confidence, authority and strength; gold, rendered in the infinity itself, symbolises value and excellence; ivory holds the identity to clarity and integrity.35 Years of JSA: Institutional Growth and LeadershipJSA was established as a deliberate departure from the family-held firm structures of its time, a professional, merit-based partnership where the institution comes before any individual. Thirty-five years on, that founding idea of Jyoti Sagar, who built the firm along with Berjis Desai, has become the Firm’s defining strength: an elected Executive Committee, Joint Managing Partners chosen by the partnership, a transparent equity model, and a one-firm, one-balance-sheet approach across its offices. The Firm today comprises over 180 Partners and 800 attorneys, operating from 10 offices across 7 cities, with more in the pipeline.Joint Managing Partners on JSA's New IdentityVivek K. Chandy and Amar Gupta, Joint Managing Partners, JSA, said in a joint statement:“JSA was built on ideas that were ahead of their time - meritocracy, transparency, and the institution before any individual. The new identity takes those core elements of the Firm and projects them forward. The bold, capitalised JSA is the institution taking its due prominence; the infinity is our promise of what it will always deliver enduring relationships, balanced counsel, and limitless solutions for whatever India’s businesses do next. This is the same firm our founders envisioned in 1991, now speaking with the confidence of a vision realised, and with one ambition: to be the finest Indian law firm.”Special 35 Years MonogramAccompanying the logo through the anniversary year is a specially created “35 Years” monogram, a stylised symbol that will appear with, or alongside, the new identity across the Firm’s communications this year. The monogram honours a legacy and institutional strength that have stood the test of time and built one of the most highly regarded identities in Indian law and signifies the depth of accumulated knowledge and expertise that sets JSA apart in India’s legal sector today.Vikram Raghani on JSA's Next Phase of GrowthVikram Raghani, Partner, JSA, member of the firm’s Executive Committee, said:“35 years is a momentous occasion for India’s first non-family led meritocratic firm. Today we are over 800 lawyers in 10 offices across 7 locations, launching GIFT City soon and offices in other cities very shortly. Our rebranding is a celebration of the principles and values JSA stands for and the success of an inclusive, diverse partnership with an elected management. Our new symbol is reflective of where the firm stands today - an emboldened firm of the future entering a new phase of growth.”Leadership Behind JSA's RebrandingThe new identity is the outcome of a diligent and extensive exercise led by partners Madhurima Mukherjee Saha, Nisha Kaur Uberoi, Probir Roy Chowdhury and Vikram Raghani, in consultation with the Executive Committee. The Firm will celebrate its 35th anniversary by rolling out its new identity across the Firm’s offices, digital media and communications.About JSAJSA Advocates & Solicitors is a leading national law firm in India, founded in 1991, with over 800 professionals across Ahmedabad, Bengaluru, Chennai, Gurugram, Hyderabad, Mumbai and New Delhi. The Firm advises Indian and international corporations, financial institutions, funds, governments and regulators across a full spectrum of corporate, disputes and finance practices. JSA pioneered the institutionalisation and professionalisation of law firm ownership and management in India, operating as one firm with one balance sheet under an elected leadership.