Skip to contentSwipe for next articleIndependent Bulletin homepageDownload our appAllNewsSportCultureLifestyleWant to bookmark your favourite articles and stories to read or reference later? Start your Independent Membership today.Join todayAlready a member? Log inAndrew GriffinMonday 02 November 2026 14:12 GMTHow AI tools like Grok have made deepfakes more dangerousUsers of Elon Musk’s Grok Bot AI personal assistant are facing access cutoffs after rapidly exhausting their allocated usage limits.Musk confirmed that the cost of serving Grok Bot has become unsustainably high relative to the revenue generated.The tool competes with Meta’s Muse and OpenAI’s Dots, which all require intensive computing resources to run complex tasks.Despite incurring heavy financial losses, AI companies are currently absorbing high operational costs to gain market share.Firms are exploring long-term monetisation models to sustain these tools, including premium subscriptions and potential advertising integration.In fullElon Musk cuts users off from ‘Grok Bot’ AI assistant amid worry over cost of personal artificial intelligenceMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in