The 22-month contract with Ten Toes Media is worth £2.3million and runs until December. It says Ten Toes should support Fifa in operating its channels on social media platforms including LinkedIn, Instagram, Facebook and X. A copy of the contract has been seen by The Times and states that the agency should serve “the higher objectives of the communications division” and “safeguard Fifa and the president’s image, raise the profile of the organisation”. The contract was signed in March 2025, so before Infantino had made the image-safeguarding task considerably more difficult through his various shenanigans with President Trump’s peace prize, crazy ticket prices, the Folarin Balogun scandal, the aborted World Cup sell-off plan and now the threat of criminal proceedings from Uefa. It adds that the number of followers and impressions on social media platforms, “as well as sentiment around Fifa’s content and internal stakeholder satisfaction”, will be used to measure the agency’s success.   submitted by   /u/Sparky-moon [link]   [comments]