Before cashback apps, before loyalty cards and before everyone was chasing reward points, Maltese households already had their own way of getting something back from their everyday shopping. This year, the Kwiksave Gift Scheme is celebrating its 40th year anniversary. If you’ve ever spotted someone carefully collecting product packaging at home or carrying a bag full of empty packaging and labels to a Kwiksave centre, you’ve already seen the scheme in action. Launched by Alf. Mizzi & Sons Marketing Ltd (AMSM) in 1986, Kwiksave is Malta’s longest-running loyalty scheme, helping shoppers turn everyday purchases into points that can be redeemed for products at Homemate. So, How Does It Actually Work? The concept is surprisingly simple. Hundreds of participating AMSM products from leading, high-quality brands, each carry a specific point value. Instead of throwing away the packaging after use, consumers collect them and take them to the Kwiksave centre in Malta or in Gozo.Click here to explore the full list of participating AMSM brands. View this post on Instagram A post shared by Lovin Malta (@lovinmalta)Members can choose to have their packaging counted on the spot or drop it off at the Express Deposit desk for added convenience, avoiding the wait while their packaging is counted. Once counted, the points are added directly to the member’s account.For added convenience, the Kwiksave app allows users to track their balance, browse participating products and keep up with the latest updates from the scheme. The points are converted into money which you can then use to shop for products from any Homemate outlet.A 40-Year Journey Kwiksave was officially launched in 1986, with its first centre located in Zachary Street, Valletta, the same street where AMSM itself traces its origins. Forty years on, the scheme continues to operate through its wide and growing range of participating products.The Kwiksave Team Much of the process remains hands-on, with the Kwiksave team manually counting packaging and assigning points to member accounts. For many of the employees, Kwiksave isn’t just a job. It’s being part of a loyalty scheme that generations of Maltese households have grown up with. One that continues to be shaped by the same care and attention to detail. Rewarding Consumers, Supporting Sustainability There’s another side to Kwiksave that often goes unnoticed. By encouraging consumers to return packaging rather than simply dispose of them, the scheme also embraces responsible recycling habits. The Kwiksave team sort materials such as cardboard, plastic and metal to ensure they are recycled appropriately. It’s a process that requires time, effort and organisation, but one that contributes to reducing waste while rewarding consumers at the same time. Four Decades of Rewarding Loyalty Celebrating 40 years, Kwiksave has established itself as a trusted, long-standing loyalty scheme. Backed by AMSM’s portfolio of leading, high-quality brands, it has continued to evolve while staying true to its core purpose: Rewarding loyalty and giving members value back from their everyday shopping. What are you waiting for? Start saving and download the Kwiksave app today! Joining Kwiksave is free and easy. Consumers can register online through the Kwiksave website, download the Kwiksave mobile app or sign up directly at the Kwiksave centre in Malta or in Gozo.Download The App Today App Store Play Store Tag someone who needs to know•