Jump to contentIndependentSwipe for next articleIndependent Bulletin homepageDownload our appAllNewsSportCultureLifestyleKate Devlin & Millie CookeFriday 07 August 2026 11:37 BSTBurnham unveils tax cut to ‘bring back hope’ for struggling familiesA minister has defended prime minister Andy Burnham's communication style following reports that his advisers suggested he limit references to football and pubs in social media videos.Home Office minister Anna Turley stated Mr Burnham is 'definitely not' too blokey and praised his 'authentic' and 'accessible style' for 'reaching people'.The defence comes after No 10's social media experts reportedly advised Mr Burnham to tone down his 'blokeish' content to appeal to a broader audience.A recent social media video featuring Mr Burnham and chancellor John Healey ranking bar snacks, designed to promote business rates cuts, garnered over five million views.Mr Burnham's communication approach, which often includes discussions of football and pints, contrasts with his predecessor Keir Starmer's perceived stiffness.In fullMinister forced to deny Andy Burnham is ‘too blokey’ after PM told to tone down beer and football referencesMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in