‘Isn’t that illegal’: Los Angeles man declines the Shake Shack tip prompt. Then his $18.46 order suddenly becomes more expensive

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A TikTok video showing a Shake Shack order getting more expensive right after a customer skipped the tip prompt has drawn 2.9 million views and 296,200 likes. The video was posted by a creator known as B.D. Powell. In the video, Powell said his wife told him that Shake Shack raises prices per item if you don’t leave a tip. He said they were going to test the claim by placing an order. The test showed three milkshakes going from a combined $18.46 to a higher total right after “No Tip” was selected at checkout, following a pop-up that said item prices had changed. Kiosk order shows a 50-cent jump on each shake after tip is declined The TikTok video was filmed at a self-service Shake Shack kiosk, believed to be in an airport food court. Powell’s wife placed the order by tapping through the screen, starting with the “Shakes & Frozen Custard” menu. She selected a Classic Shake in Strawberry, priced at $5.99, followed by a Cookies & Cream shake, bringing the total to $11.98. For the third shake, she chose Vanilla and added Whipped Cream for $0.49, making that shake $6.48. The subtotal for all three shakes came to $18.46. @b.d.powell ♬ original sound – B.D.Powell After reviewing the cart, she tapped “Checkout.” A pop-up asked if she wanted to add food items, and she selected “NO, GO TO CHECKOUT.” Another pop-up then asked about adding a tip, showing options of 15%, 18%, 20%, or “No Tip.” She chose “No Tip.” The choice to skip a digital tip prompt is part of a broader conversation about such requests, as a man says he left a cash tip at Texas Roadhouse but got a notification that his bill was changed to add a 20% tip.  The screen then showed a message saying the order total was being calculated. Right after, a new pop-up appeared, reading: “Uh Oh! There has been a pricing update on one or more of your cart items. Please review these changes in your cart.” Powell read the message aloud in the video. After tapping “OK,” the order screen showed updated prices. The Strawberry and Cookies & Cream shakes were now listed at $6.49 each, and the Vanilla shake with Whipped Cream was listed at $6.98. Each item had gone up by 50 cents. Powell said in the video, “Every item went up by 50 cents. Making sure everybody knows, do not go there.” The video drew a large number of comments. One person wrote, “Isn’t that illegal.” Another said, “This could definitely be a potential lawsuit.” A different commenter wrote, “You can report them to the federal trade commission for deceptive business practices. That’s illegal.”  Some commenters raised doubts about the video. One wrote, “This proves nothing until you show us an order where you DO tip and show the total.” Another suggested, “Try tipping $0.01 and see how much the prices change. I’m curious.” Tipping disputes have even led to accusations of criminal behavior, such as when a Chicago food reviewer said he was called out for his tip on a $320 bill.  Shake Shack responded in the comments section of the video. The company wrote: “Thank you for bringing this to our attention. This is not a Shake Shack policy, and we’re currently looking into it with our licensee, HMSHost, that operates the Salt Lake City airport location and kiosk system.” The incident follows other reports of customers questioning tipping prompts at Shake Shack. According to the Daily Mail, a customer wrote an open letter to the company on Reddit, saying it should “quit begging for tips” and instead “focus on getting orders out on time and done well.” An open letter to Shake Shack – quit begging for tips and focus on getting orders out on time and done well byu/No-Muffin7532 intipping That customer said they used Shake Shack’s mobile ordering app, which defaults to a 10 percent tip unless a customer manually removes it. The customer said they removed the tip and later found their order had not been started, and that their food arrived with a melted shake and a sandwich they described as poorly made.