In the 1960s, New Zealand sheep farmers expanded wool production as the industry flourished. Years later, growing global demand for natural fibres and rising synthetic fabric costs produced an unexpected comeback, making wool profitable again after years

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The wool industry in New Zealand is bouncing back after enduring decades of challenges. An increase in synthetic fabric costs has sparked global interest in natural wool fibers. Notable international brands are now collaborating with New Zealand farmers, contributing to recent wool auctions that achieved the highest prices in fifteen years. With sustainability gaining traction, farmers harbor cautious optimism for the future.