Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTCris TolomiaWed, August 12, 2026 at 7:51 PM GMT+2 2 min readDomino's Pizza will launch its first individual-size pizza on Aug. 31, offering a Detroit-style rectangular pie called the Domino aimed at customers who want their own meal rather than sharing.The new pizza is shaped like the company's red-and-blue domino logo and cut into two slices. The crust is built on the chain's buttery-flavored pan dough with Parmesan baked in, layered with two portions of cheese, a sauce of the customer's choosing, and as many as three toppings, all finished off with a garlic seasoning, the company said. It comes in its own box.A one-topping version will sell for around $7.99, according to the Wall Street Journal. A two-topping version is also available through Domino's Mix and Match Deal, under which diners who pick two or more qualifying menu items pay $6.99 apiece. Prices may be higher at some locations, the company said.Joe Jordan, Domino's chief operating officer, president of its U.S. business, and incoming chief executive, said that the chain devoted two years to studying what factors Americans weigh when they choose fast food. Thousands of interviews led the company to conclude that people often want their own food even when eating with others, and that burgers, burritos, and sandwiches are better suited to individual meals than pizza has traditionally been."When everyone wants something different, traditional pizza falls short. The Domino lets every person build the exact pizza they want," Jordan said in a statement.In independent testing, consumers gave the Domino some of the highest marks for taste of any product the company has introduced, though Domino's did not share details about its testing methodology or the size of the sample.The launch comes as Domino's has been working to lift U.S. sales. The company reported flat U.S. same-store sales growth of 0.1% in its most recent quarter, its weakest quarterly result in more than a year. Executives told investors they were not satisfied with the result and expected a new menu item to help lift business later this year. Jordan, who rose through the company's innovation arm, is set to take over as CEO in October.Solo dining has become more common in the U.S., with 43% of food-service meals consumed alone during the 12-month period ending in June, data from market-research firm Circana show, as cited by the Wall Street Journal.The chain's global footprint spans more than 90 markets and includes upward of 22,500 locations. Franchisees — who were required to buy purpose-built pans to make the new pie — run 99% of those stores, according to the company.Terms and Privacy PolicyEU DSA contactPrivacy & Cookie SettingsMore Info