‘Moneymaxxing’ Is Making Frugality Cool Again as Younger Americans Struggle To Get Ahead

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Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTTanya RawatTue, August 11, 2026 at 12:46 PM GMT+2 5 min readBenzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below."Moneymaxxing," a social-media trend focused on getting more value from your money, is gaining attention as consumers look for ways to strengthen their financial footing.The trend encourages people to cut recurring expenses, redeem rewards points, earn interest on savings and build better everyday financial habits, according to a CNBC report published Saturday. Financial experts say the approach may have staying power as consumers face an affordability crunch.From Frugality to Financial StrategyWinnie Sun, co-founder and managing director of Sun Group Wealth Partners, described moneymaxxing as a "cultural shift" toward being proactive, resourceful and creative with money. Brad Klontz, a psychologist and certified financial planner, called it "frugality made cool again."Don't Miss:Think Your 'Safe' Stocks Protect You? You're Ignoring the Real Growth Triggers —