The pulp and paper industry, which manufactures everything from tissue paper to cardboard, also generates a significant yet often overlooked byproduct—a complex polymer called lignin. Around 100 million tons of lignin are produced each year. Despite being the largest natural source of aromatic carbon on the planet, most of it is burned for energy. This is due to its complex structure, which is notoriously difficult to process. Researchers are exploring ways to leverage industrial lignin by developing methods to convert it into useful bio-based chemicals.