Jump to contentIndependentSwipe for next articleIndependent Bulletin homepageDownload our appAllNewsSportCultureLifestyleRhiannon JamesTuesday 28 July 2026 22:06 BSTFifa's World Cup plan is worse than the Super LeagueFifa has proposed establishing a private company, Fifa Forward Enterprise (FFE), to consolidate the sale of commercial rights and operational delivery of its tournaments.Prime Minister Andy Burnham has strongly criticised the plan, asserting that the World Cup 'was never anyone’s to sell' and that football belongs to its fans, not investors.Uefa has also expressed grave concerns, warning that the proposal 'crosses a line that football’s governing institutions should never cross' due to its commercial nature and lack of transparency.Fifa maintains it will retain exclusive authority over football governance and regulatory decisions, projecting over 10 billion US dollars in development funding over four years.Thrive Eternal, a company connected to Joshua Kushner, brother of Donald Trump’s son-in-law, is expected to lead the investor group for the proposed FFE.In fullAndy Burnham hits out at Fifa over plan to sell stakes in the World CupMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in