Ranked: Where the iPhone Costs the Most in 2026Key TakeawaysTürkiye is the world’s most expensive place to buy an iPhone 17 Pro (256GB), with a retail price of $2,592.The same model costs more than twice as much in Türkiye as it does in Japan, the cheapest market in the comparison.Taxes, import duties, currency movements, and local regulations can add hundreds of dollars to an iPhone’s retail price.Apple sells the same flagship smartphone worldwide, but its retail price varies significantly by market.This graphic compares the price of Apple’s iPhone 17 Pro (256GB) across 41 markets in 2026 using data from Deutsche Bank.The World’s Most Expensive Place to Buy an iPhoneTürkiye tops the ranking at $2,592, more than $1,400 above the U.S. price of $1,181. Brazil ranks second at $2,260, while Egypt follows at $1,872.At the other end of the ranking, Japan has the lowest price in the comparison at $1,121, slightly below U.S. pricing. The wide gap shows how taxes, import policies, and local market conditions can outweigh the global pricing strategy of one of the world’s leading smartphone brands.RankCountryiPhone 17 Pro 256GB (USD)Price relative to the U.S.1 Türkiye$2,592219%2 Brazil$2,260191%3 Egypt$1,872158%4 Hungary$1,826155%5 Norway$1,687143%6 Mexico$1,657140%7 Sweden$1,601135%8 Poland$1,588134%9 Czechia$1,585134%10 Finland$1,578134%11 Portugal$1,566133%12 Greece$1,566133%13 Italy$1,554132%14 Ireland$1,554132%15 Denmark$1,553131%16 France$1,543131%17 Netherlands$1,543131%18 Belgium$1,543131%19 Spain$1,531130%20 Austria$1,508128%21 Germany$1,508128%22 Luxembourg$1,492126%23 UK$1,476125%24 India$1,427121%25 Australia$1,413120%26 Saudi Arabia$1,386117%27 Switzerland$1,385117%28 New Zealand$1,370116%29 Singapore$1,364115%30 Malaysia$1,352114%31 Thailand$1,350114%32 China$1,332113%33 Vietnam$1,330113%34 Philippines$1,326112%35 Canada$1,291109%36 UAE$1,279108%37 Taiwan$1,264107%38 Hong Kong$1,200102%39 United States$1,181100%40 South Korea$1,181100%41 Japan$1,12195%Europe accounts for much of the ranking’s upper half, partly because advertised prices include value-added tax (VAT). Standard VAT rates range from 27% in Hungary to just over 8% in Switzerland, contributing to substantial differences in final retail prices.Why Do iPhone Prices Vary So Much?Apple establishes regional prices, but governments also play a major role in determining what consumers pay.Import duties, regulatory fees, and device-specific taxes can significantly increase the retail price of electronics. Currency movements also affect local pricing, particularly when domestic currencies weaken against the U.S. dollar.Türkiye is the clearest outlier. In addition to a 20% VAT, smartphones are subject to special consumption taxes and registration fees that sharply increase their retail prices.Why Japan Is One of the Cheapest MarketsJapan is one of the few markets where Apple’s flagship iPhone costs less than it does in the United States.A relatively low 10% consumption tax, a highly competitive smartphone market, and Apple’s long-standing pricing strategy have helped keep prices comparatively low. Even so, Apple has recently raised prices on some products in Japan following years of yen weakness and shifting exchange rates.Global price rankings can change quickly. As currencies fluctuate and governments adjust taxes and import policies, today’s cheapest market may not hold that position for long.Learn More on the Voronoi App To learn more about this topic, check out this graphic on how Apple makes its money.