Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTJonathan Ponciano, The Motley FoolFri, July 31, 2026 at 10:41 PM GMT+2 4 min readAshley W. Hanscom, Principal Accounting Officer of The Cheesecake Factory Incorporated (NASDAQ:CAKE), sold 3,500 shares of common stock at $100.00 per share on July 30, 2026, according to an SEC Form 4 filing.Transaction summaryMetricValueShares sold3,500 sharesTransaction value$350,000Post-transaction shares (directly held)7,541 sharesPost-transaction value$763,978.71Transaction value based on SEC Form 4 weighted average sale price ($100.00); post-transaction value based on July 30, 2026 market close ($101.31).Key questionsWhat is the magnitude of this disposal relative to the insider's total position?The sale of 3,500 shares reduced Hanscom's direct position by 32%, leaving the Principal Accounting Officer with 7,541 shares of common stock; however, she has 11,110 additional shares at risk of forfeiture.How has the stock performed leading up to this transaction?The Cheesecake Factory shares appreciated 52% during the 12-month period ending on the transaction date.Company OverviewMetricValueShare Price (as of market close 2026-07-30)$101.31Market Capitalization$5.0 billionRevenue (TTM)$3.8 billionNet Income (TTM)$181.8 millionCompany SnapshotThe Cheesecake Factory operates a diversified restaurant portfolio comprising company-operated Cheesecake Factory locations and additional branded concepts across the United States and Canada, supplemented by proprietary bakery operations that produce signature cheesecakes and baked goods distributed through both internal and external channels.The company generates revenue through multiple streams including company-operated restaurant operations, franchise and licensing arrangements with international partners, and wholesale distribution of bakery products to foodservice operators, retailers, and third-party customers.The company serves casual dining consumers seeking full-service restaurant experiences and premium baked goods, with primary customers including individual diners at company-operated locations, international licensees, foodservice operators, and retail distributors.The Cheesecake Factory operates as a significant player in the casual dining sector with a portfolio of restaurants generating approximately $3.9 billion in TTM revenue. The company leverages its iconic brand and proprietary bakery operations to create a differentiated business model that extends beyond traditional restaurant operations into wholesale distribution channels. With a market capitalization of $5.0 billion and a diversified revenue base spanning owned operations, licensing arrangements, and bakery distribution, the company maintains a competitive position through brand recognition and operational scale.Terms and Privacy PolicyEU DSA contactPrivacy & Cookie SettingsMore Info