McDonald’s falls to 52-week lows McDonald's CorporationBATS:MCDActivTradesMcDonald’s falls to 52-week lows as market watches consumer spending By Ion Jauregui – ActivTrades Analyst Shares of McDonald’s Corporation (MCD) are facing a pressured market open after reaching new 52-week lows during Wednesday and Thursday’s sessions, amid growing caution over discretionary consumption and the ability of major restaurant chains to sustain growth. The stock has declined from its recent highs around $341.75 to trade near $269.28, after reaching a recent low of $260.96. The correction reflects market concerns over restaurant traffic trends, consumer price sensitivity and the impact of promotional activity on margins. McDonald’s, however, continues to maintain a solid business model based on franchising, a global network of more than 45,000 restaurants, and strong cash generation capabilities. The company remains considered a defensive asset within the consumer sector due to its recurring royalty-based revenues and its long track record of dividend growth. The main challenge for investors will be determining whether the company’s value-focused initiatives and affordable menu offerings can restore restaurant traffic without relying solely on further price increases. The market will be looking for signs of improvement in comparable sales and sustainable growth over the coming quarters. From a technical perspective, McDonald’s maintains a bearish structure after losing key support levels. The share price is trading below its main moving averages, with the 50-day moving average currently around $294.80, the 100-day moving average at $295.19, and the 200-day moving average at $283.66. The loss of the 200-day moving average maintains a negative signal for the medium-term trend, while the MACD remains in negative territory, with an approximate value of -10.62 versus a signal line of -9.13. The 14-period RSI stands at 37.46 points, showing a slight recovery from levels close to oversold conditions, although it has not yet confirmed a trend reversal. The $260.96 level, corresponding to the 52-week low, will be the main support reference. Above this level, a recovery towards $283.66 would improve the technical structure, while a move above the $294.80-$295.19 range would represent a more positive signal for buyers. McDonald’s is currently in a bottoming phase. Consumer trends and the company’s ability to restore growth will be the key factors determining whether the recent correction represents a valuation opportunity or the beginning of a further period of weakness. ******************************************************************************************* The information provided does not constitute investment research. The material has not been prepared in accordance with the legal requirements designed to promote the independence of investment research and such should be considered a marketing communication. All information has been prepared by ActivTrades ("AT"). The information does not contain a record of AT's prices, or an offer of or solicitation for a transaction in any financial instrument. No representation or warranty is given as to the accuracy or completeness of this information. Any material provided does not have regard to the specific investment objective and financial situation of any person who may receive it. Past performance and forecasting are not a synonym of a reliable indicator of future performance. AT provides an execution-only service. Consequently, any person acting on the information provided does so at their own risk. Political risk is unpredictable. Central bank actions can vary. Platform tools do not guarantee success.