When Sony announced that it would no longer be producing physical PlayStation discs from 2028, the response was not positive, to put it lightly. Yes, PC gaming may now be almost entirely digital, and things have certainly been moving in a similar direction with consoles over the last few years, but ceasing production of physical games entirely? It’s a significant step many didn’t want to happen so soon.PlayStation fans have been vocal in calling out the negatives of Sony’s decision, specifically what this means for game ownership, preservation, and collectors who enjoy buying physical. The company has been reticent to address the backlash, but the comments section of every blog entry, social media post, or trailer release since the announcement is full of anger, pleas to reverse the decision, and glib remarks at Sony’s expense.For anyone, like myself, who has enjoyed building a collection of physical games over the years across multiple console generations, it’s devastating news. And I don’t think Sony’s refusal to address any of the feedback is helping matters. Yes, we’ve seen fan uproar dissipate into nothingness with countless hot-button issues in a matter of days in the past — but the vociferous fans don’t appear to be going away right now.But I think some companies aren’t letting physical games go anywhere either.A new challenger approaches“What we've seen and what I have taken from all of the discourse is that there is an incredible passion for physical games and other physical objects. The digital space can never provide the same kind of satisfaction that people get from a tangible good.”This is the view of Amanda White, co-founder of iam8bit. After starting out hosting pop culture workshops, the company has since produced countless pieces of video game merch and memorabilia over the past 20 years, as well as vinyl releases for popular soundtracks and physical editions for games across several platforms. Yes, they have standard boxed releases for games on PS5, Xbox, and Switch, but the company truly stands out for its jam-packed and reverential physical collector’s editions.Scroll through the store now, and you’ll see a copy of Lies of P that comes with a wood-carved and hand-crafted marionette puppet, a Blue Prince bundle that includes printed versions of two memorable picture books from the game, and a The Outer Wilds set featuring a traveller’s bag and a replica of Chert’s bandana.If you’ve played and are a fan of any of those games, you’ll immediately understand the connection between the extras that are included and the game itself, and why people are willing to part with their cash to own something that they can add to a collection, display at home, or carry around with them.(Image credit: iam8bit)“We started to realise that there was something that people saw as incredibly valuable in these tangible goods,” Amanda explains of the company’s origins. “These unique tangible goods held memories for them that related to these community experiences they were having.“So, we want to put in the extraordinary effort required to get the gasps of delight when something lands in someone's mailbox and they open it and experience it for the first time.”Let's get physicalIt’s the same fan passion that drives Limited Run Games: a similar outfit that’s published over 1,000 physical and digital game releases since its inception in 2015. Its motto, ‘Forever Physical’, defines the exact mindset of the PlayStation fans who are disappointed with Sony’s pivot to a fully digital future and what’s lost by moving in this direction.“I think you're losing a key part of the experience, right?” suggests Brendan Madigan, CFO and General Manager at Limited Run. “Because, obviously, the actual media is a key part of that, and I think that's where we, at Limited Run, have a responsibility to our fans to innovate and to improve the experience.”“I think where our fans have been clear in what they want is that they want collectible products that hold value, and they want the product to be an experience,” he continues. “I’ve always viewed our product as different from a retail offering anyway, because it's highly collectable, it’s very curated, with tonnes of added features and pack-ins to it. The delivery mechanism will always change…but nothing changes about the core experience that the collector wants to have.”One thing we do know is that standard code in box isn't really a favourite, certainly for the console buyers.Nic Ashford, Chief Operating Officer at Limited Run GamesIt comes down to the fact that the physical offering from the traditional industry has only grown more sparse over the years. Open a PS5 or Nintendo Switch game box now and you’re more often than not presented with the sad sight of a lonely disc or tiny cartridge set into an empty expanse of plastic. You’re lucky if you get a quick start guide, or a sheet of paper with a DLC code. A full manual? You must be joking.Similar to iam8bit, the store pages of Limited Run are filled with physical game releases that span the entire range of consoles and generations — from bulky NES cartridges to the slim cases of Nintendo Switch titles. (Image credit: Limited Run Games)The products that stand out most, again, are the most recent limited edition launches, with games like Tomb Raider, Silent Hill, and Star Wars Zero Company in beautiful presentation boxes that are filled with soundtrack CDs, trinkets, posters, and other unique extras relevant to the game or its universe.Sales figures discussed by analysts might paint a grim picture for physical releases, but iam8bit and Limited Run both emphasize just how quickly some of their releases sell out — and how even restocks of older products that were brought back by fan demand are scooped up in no time. The audience and the demand do not appear to be shrinking from their perspective.Digital is inevitable, but there is hopeAs for fans signing petitions trying to convince Sony to reverse its decision, Limited Run’s Chief Operating Officer, Nic Ashford, is unfortunately not hopeful for the outcome they're seeking, but does see what they're standing for as an opportunity.“Look at the numbers; they're not going to change, they're not going to go back. They can't afford to and it doesn't make sense. But that doesn't mean a company like Limited Run couldn't come in and say, look, we certainly know that 350,000 people want you to keep this going, and it could go up. How about working with us to come up with a solution that works?“We've got to find the right solution for the number of people who are out there in the minority who still buy physical product,” says Nic. “Some might say, outside the industry, that’s a somewhat flawed business model. But, in fact, it isn't, because those people who seek that type of product will always seek that product out.”We made it abundantly clear that this is an opportunity – it has to be seen as one.Nic Ashford, Chief Operating Officer at Limited Run GamesHe likens it to this wider push, primarily from younger generations, who want to reconnect to the physical world in our increasing digital age. In the same way that 4K Blu-ray, CDs, and, of course, vinyl, are all in various states of resurgence, it seemed inevitable that video games would also be swept up in this growing demand for and appreciation of physical goods.“We have, over the last couple of years, set this company up in preparation for this moment,” continues Nic. “Physical is something that we’re intrinsically involved in, and we've been aware that this was going to be coming for several years — practically over a couple of decades. So, we focused on making things more of an experience for the fans and adding value.(Image credit: iam8bit)“They are actively going out and seeking a connection with something real, something you can hold, something you can touch, and that you can own. That's encouraging. Today's generation and the next generation of physical buyers are going to be people who have that or grow into that, but they'll have a component of nostalgia in there as well.”Blowing on the cartridge is here to stayNostalgia brings me nicely onto another aspect of why physical games are so important to many — one that grows even more important as gaming and console generations keep moving forward. Preservation.If you buy a game digitally, then there’s the fear that it could disappear and no longer be accessible at any moment. Sure, Sony isn’t going to turn off PS5 game downloads any time soon, but the PlayStation Store on the PS3 and PS Vita is about to close. And while the company has promised downloads will be possible “for the foreseeable future,” there’s always the thought in the back of your mind that, eventually, they’ll switch it off for good.So, being able to scan your shelf or dive into a box and find that old copy of something you’ve been craving to play is clearly a driving factor for many physical game buyers — be it a rare PS1 cult classic like Parasite Eve 2, a slightly dusty but incredibly valuable Conker’s Bad Fur Day N64 cart, or a copy of Pokémon Red on the Game Boy that you last remember playing by the light of streetlamps in the back of a car.(Image credit: ModRetro)One company whose goal is to preserve classic games and ensure you can play them as authentically as possible is ModRetro. It started by launching the Game Boy-inspired Chromatic and just recently launched the M64, a modern take on the Nintendo 64 that I found was a terrific way to play that console’s games in 2026.“We wanted to basically design these exactly with this core intention to preserve the authenticity of the gameplay experience,” explains ModRetro CEO Torin Herndon. “That's also why we publish games and re-release games, too. In terms of retro games, the collecting of them is a bigger thing than the playing of them, and one of the goals of ModRetro is to make those games playable again and make them accessible again.”The games and the preservation of those games are the primary reasons why we make these consoles.Torin Herndon, ModRetro CEOOriginal Game Boy and Nintendo 64 cartridges are simply slotted into the Chromatic or the M64 as you would with any standard version of the respective console. And while some modern quality-of-life touches make things easier or smoother compared to the classic consoles, you’re effectively playing the exact same physical game that you may have owned for years or picked up in a second-hand store earlier that day. With a digital-only future upon us, that won’t be possible.“The thing that's upsetting to people on the surface is this idea of ownership: that if you don't physically own a game where the game is on physical media, it can easily lose support at any moment. It can effectively be taken away from you in some sense,” says Torin in response to the reaction to Sony’s announcement. “And given that you paid AAA prices for some of these games, that is not a super consumer-friendly option. “Obviously, these companies don't have a choice but to move away from physical media, because the overall business model of these companies is kind of reliant on having moved away from them in the first place. Most of the physical media that you can buy is actually just a key that allows you to unlock the game and download it. "That’s another thing that I think is interesting, maybe more interesting even than ownership, is that back in the day these games were baked onto physical media and were more reliably baked before you bought it.”Overcoming tech challengesThat’s less of an issue when we’re discussing the Game Boy and Nintendo 64 games that ModRetro is focused on, but there will come a point when these same conversations will be happening about more modern games that are reliant on day-one updates and DLC. The topic is big enough for a different discussion entirely, but it’s a challenge that companies like iam8bit and Limited Run Games also need to be aware of with physical media in the modern era.(Image credit: iam8bit)Jon Gibson, co-founder of iam8bit, responds to this by saying: “We've been on the side of positivity always, and we're looking at this from a perspective of, OK, you can't change what you can't change. But how can we pivot to embrace what we do so well and to give fans things that they will enjoy and cherish and love in that physical form?There’s happiness that comes from seeing those things actualised. When you're that emotionally invested, it's just a beautiful thing.Jon Gibson, co-founder of iam8bit“We hope that 20 years from now, 30 years from now, 50 years from now, people are going to find a copy of a game, or a record, or a CD that we minted that they had never heard of and they give it a shot. They pop it into their console, or they put it on the record player. That's really exciting to think about that we helped to give that thing staying power, whereas, otherwise, it might be deleted digitally when a licence expires.”That optimism is echoed by Amanda. “As John said, we're going to lean into this aspect of what we already do and have been doing for 20 years, and we'll continue to do it. If that means we need to pivot a little bit so that we're making goods that are sitting beside PlayStation products, rather than direct physical PlayStation games, then we'll do that. We’ll still do our best to make those fans happy and build a robust experience around the IP they love.”What’s clear speaking to iam8bit, Limited Run Games, and ModRetro is that the passion for games is there in abundance, as is the drive to provide their fans of today and in the future with ways to experience and enjoy the games they love in a physical form, not just as the ones and zeros they’re made from.