Tottenham Hotspur have announced the steps they will take to ensure that fans’ voices are heard and addressed in a more effective manner going forward.One of the biggest complaints of some parts of the Spurs fan base under the previous leadership was that fan sentiments were not being listened to.Since Daniel Levy’s exit a year ago, the Lewis family have repeatedly communicated that the club has entered a new era where on-pitch success would be prioritised.We saw the Tottenham hierarchy put their money where their mouth is in the summer and show ambition, and the club have now made it clear they also intend to improve communication with the fan base.Credit: @thefrederikkejensen / InstagramTottenham announce new initiatives to strengthen connection with the supportersIn the club’s meeting with the Fan Advisory Board last week, chief communications officer Kate Miller announced that the club is making a concerted effort to improve its connection with the supporters.She said that Spurs are developing its approach to fan engagement under four broad themes.As per the minutes of the meeting, the four themes are as follows:Celebrating history and heritage – the launch of the Hall of Fame, the women’s legacy numbers and the Legends Lunch bringing past and present players together.Creating more inclusive and welcoming matchdays – the continued evolution of the matchday experience with supporter input, and improved ticketing access, with junior and young adult tickets extended across all areas and young adult eligibility extended to the age of 25.Building emotional connection – content and storytelling, including the “Tottenham Til I Die” series and the “Together Against Suicide” activity marking World Suicide Prevention Day.Listening to the supporter community – the new Spurs Voice platform, the Fan Engagement Index, the Fan Communications and Insights Group, and consideration of changes to the Fan Forum format, aligned to the Club’s six fan engagement pillars.Spurs apologise to fans due to phone and web wait timesIt is revealed that representatives of the FAB also complained about “unacceptable waiting times for telephone and email enquiries to Supporter Services”, and reported that some calls and email queries went unanswered.The club informed the fans that the queues at the Everton fixture had resulted from “a combination of app issues, tickets not being shared correctly and some Android users not having downloaded their latest pass.”Spurs then made it clear that the issues had been fixed swiftly and that the ticket office queues had returned to normal for the Aston Villa clash.Kate Miller then acknowledged that many supporters had waited longer than expected over the summer, which “fell short of the standard the Club aims to provide”, and apologised to the fans.READ MORE: Tottenham’s Yang Min-hyeok is one step from repeating historic Heung-min Son featThe post Tottenham Hotspur reveal four new ways they intend to connect with fans appeared first on Spurs Web.