Al Michaels and Kirk Herbstreit’s ‘cringy’ Deshaun Watson PR campaign turns off TNF viewers

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Deshaun Watson led the Cleveland Browns to 3-1 with a last-gasp victory over the rival Pittsburgh Steelers as Prime Video ran him a free PR campaign.The quarterback’s time in Ohio has been a nightmare with sexual misconduct lawsuits from over 20 women bringing negative headlines and injuries keeping him off the field.Watson is no longer being booed by the Dawg PoundGettyWatson barely beat out fan favorite Shedeur Sanders in a QB1 battle over the offseason and Amazon‘s Al Michaels and Kirk Herbstreit were rooting for him.The commentary duo talked up his “second chance” and Michaels referred to the lawsuits, which have all been settled or dismissed, as his career being “all turned around.” Meanwhile, Herbreit was talking up the former Houston Texans passer’s charitable work earlier in his time in the league.They got another chance to talk up Watson Thursday as he put up 268 passing yards with one touchdown and a pick, as well as leading a drive to set up a game-winning field goal.View Tweet: https://t.co/UVcgsCAaoK“If you follow football, you know the story. We don’t have to go through the whole Deshaun Watson thing,” Michaels said of the legal troubles.“He’s got this career in Houston, it’s great, all of a sudden he’s got these issues. We all know what they were.”He next claimed that “winning is the best deodorant.” “You want the fans to get behind you, and that goes for pretty much any market,” Herbstreit added. “This is an extreme case because of what you laid out with Deshaun Watson, but if you convert on third downs, you hit passes, you lead this team to victories, those boos turn into cheers.”Herbstreit, whose Amazon contract contains an unusual get-out clause should a top target become available for the broadcaster, was right about many fans with the mood shifting in Cleveland.Whether Prime’s commentary team should be helping airbrush his image is another matter.Watson did just enough to get a win but isn’t playing at All-Pro level like beforeGettyThe vibes are shifting around a young Browns rosterGettyFans react to Prime Video’s Browns coverage“Not everyone will have the same opinion of how an NFL broadcast should address the years-old allegations against Watson,” wrote Awful Announcing’s Brendon Kleen. “However, the last of the lawsuits was settled just this past February.”Viewers were not impressed and took to social media to air their thoughts.NFL Daily podcaster Gregg Rosenthal posted: “This was always going to be the worst broadcast crew to handle a Deshaun Watson national game in 2026. they played to type.”“They’re not wrong that the general fans do not care if the player is helping their team win,” wrote a fan. “hey also don’t need to skirt around Watson’s transgressions as if it is taboo to mention.”Another added: “It was a bit cringy when Kirk Herbstreit and Al Michaels praised Deshaun Watson and gave him a pass.”“This is a pathetic attempt,” wrote a third.NFL Weekly Newsletter - SIGN UP!talkSPORT is your home for NFL in the UK as we launch our biggest year of coverage yet!2026 promises to be an epic year for NFL on talkSPORT – and we want you to join us for the ride.MORE INFO & SIGN-UP HERE!This season will be our biggest ever with live commentary of 90+ games, including behind-the-scenes access to international games and all three London fixtures, plus bumper coverage of Super Bowl 61 at SoFi Stadium.Exclusive interviews, hard-hitting opinion, latest front-office drama and top breaking news – all delivered straight to your inbox each week.Before the game, Prime aired an interview in which Taylor Rooks pressed Watson on fans’ ‘skepticism’ of him.“The biggest is just my mental state,” he said of his play. “I don’t think it’s ever really been the physical part. “I was dealing with a lot; I was dealing with the world kind of flipping against me. And it was hard, honestly. I think being able to grow through that and manage through that, it took time.”The Browns front office will have a very tough decision to make if Watson keeps winning on the last year of his disastrous $230 million contract, with the New York Jets up next Sunday.