Following Coca-Cola and the automotive group BYD in recent weeks, PSG is poised to sign a new sponsor. According to our information, it is the cosmetics giant L'Oréal. A partnership spanning at least two years, worth less than €5 million annually, is expected to be announced soon between the two French companies. When contacted, the two-time European champion from Paris declined to confirm the news.   submitted by   /u/HansCaponDePirkstein [link]   [comments]