Seth Rollins is a future WWE Hall of Famer and one of pro-wrestling’s biggest draws, and his talents extend far beyond the squared circle.The two-time Grand Slam Champion hasn’t been seen on WWE TV since SummerSlam two months ago, when he was beaten by fellow great Roman Reigns in a 33-minute epic for the World Heavyweight title.Rollins is a WWE icon with a blossoming sports media careerGettyBur Rollins, real name Colby Lopez, has been on the airwaves in a different capacity.A huge fan of the Chicago Bears, the 40-year-old has turned his football passion into legitimate work, and has been building a blossoming career as an NFL analyst.Seth Rollins tipped to carve out big sports broadcasting careerSince 2022, the WWE Superstar has made regular appearances on Good Morning Football, the NFL Network’s flagship morning show.In 2025, he officially signed on as a guest host, and network properties have since been acquired by ESPN.Rollins’ NFL work goes beyond GMFB too.He was a studio analyst for Netflix’s 2025 Christmas Day broadcast between the Detroit Lions and Minnesota Vikings, and has guest-hosted The Rich Eisen Show to add to his bulging sports broadcasting resume.Rollins’ in-ring career with WWE won’t last forever, and he already looks to have set himself up for a pivot when the time is right.“This is perfect timing for Seth. Sports shows today will take someone who’s interesting, has something to say and has a perspective,” GMFB co-host Kyle Brandt told Richard Deitsch of the Sports Business Journal in a recent piece talking up Rollins’ chances of making it on NFL TV.“Seth would have been laughed at as a pro wrestler trying to talk on a network football show back then. But things have changed. I mean, you’re talking to someone who used to be on The Real World and soap operas.“When Seth starts talking about football, if he was inauthentic or he wasn’t into it, he would wear off really fast. I forget that he’s a pro wrestler when he’s on set with me, and that’s the best compliment I can give him.Rollins is a regular in the WWE ring, and also on NFL NetworkGetty“I don’t think he’s good at talking sports for a pro wrestler — I think he is good at talking sports.”Seth Rollins wants to balance WWE with sports mediaWhile he would likely walk into full-time broadcast work, that doesn’t appear to be on Rollins’ mind right now.Despite being off WWE TV for a couple of months, the inaugural World Heavyweight Champion knows he still has plenty to offer the pro-wrestling world.“Right now, I’ve got three years left on my WWE contract — I’ll be 43 when that’s up,” Rollins told Deitsch.“I want to be with WWE as long as I can continue to contribute and feel I’m helping the product, as opposed to taking up space that could be better utilized for younger talent.“When it comes to the sports media side of it, what I will not do is say I’m stopping wrestling and now I’m doing sports media.Rollins appeared on Netflix’s Christmas Day NFL broadcast in 2025Getty“I want to continue at this game in WWE while also continuing to field offers (in sports media) and see where that goes.“Once we get closer to the next contract with WWE, it’ll be like, ‘OK, what does this look like? Is there any interest from an ESPN for a bigger role or something that’s more substantial, something that can provide for me after pro wrestling?’“Right now, I’m very happy where I’m at and that I get to do both.”Rollins, of course, is a persona played out on WWE television each week. He appears, in shades, when Lopez sits down at the desk to talk NFL.NFL Weekly Newsletter - SIGN UP!talkSPORT is your home for NFL in the UK as we launch our biggest year of coverage yet!2026 promises to be an epic year for NFL on talkSPORT – and we want you to join us for the ride.MORE INFO & SIGN-UP HERE!This season will be our biggest ever with live commentary of 90+ games, including behind-the-scenes access to international games and all three London fixtures, plus bumper coverage of Super Bowl 61 at SoFi Stadium.Exclusive interviews, hard-hitting opinion, latest front-office drama and top breaking news – all delivered straight to your inbox each week.And that makes him a rather special commodity in sports broadcasting.“It’s one of the things that makes me unique in this scenario,” Rollins explained.“If you talk to a former player, you’re going to get one version. But our business is so interesting in the way the grey area sort of bleeds our character into our real life.“So say I am hosting The Rich Eisen Show. They don’t want me to be Seth Rollins the entire time.Rollins believes he’s a unique broadcaster thanks to his WWE experienceGetty“But they want flashes of Seth Rollins, and I think that entertainment value is the thing that makes my presentation completely unique and sets me apart from anybody else in this space.“If I say Josh Allen is never gonna win a Super Bowl, you get a little bit of an element of, ‘Is he serious?’ or, ‘Is he just messing with us?’“They accept both versions of me simultaneously. It’s like a synergy as opposed to feeling out of place, which is a really cool thing.”