Blueberryhas hired Jeffrey Navarro as its head of Latin America, the second seniorappointment to the region in roughly two months as the Australian forex and CFDbroker tries to gain ground in one of retail trading's most contested markets. Navarro,who spent close to two years running LATAM for AvaTrade, said on LinkedIn lastweek that he had joined the firm.His arrivaladds to Blueberry's March hire of Mario Saudino, the former STARTRADER regionaldirector who came on as LATAM regional manager. Navarrocarries the more senior "head of" title, so the two appointmentspoint to a layered regional desk rather than one executive swapping in foranother.A Second LATAM Hire Landson Top of the FirstNavarro hasworked in online trading for close to two decades. He started at FXCM in thelate 2000s, where he helped grow the firm's Spanish-speaking client base, thenran LATAM and Spain desks at Tickmill, Taurex and Axi before moving to AvaTradein 2024. He is basedin Colombia and began the Blueberry role in May, according to his own account,though the move surfaced publicly only last week.Saudino,who is based in Mexico, joined in March after four years at STARTRADER. Hespent earlier stints at TigerWit, Global Markets Group, Roar Forex and IKONGroup.Navarroframed the move as a team effort, naming Saudino and Blueberry's commercialchief among the draw. "Weare building a fantastic and extremely professional team," he wrote, alsopointing to several other people he said were joining the regional push.Blueberry has been steadily widening its leadership bench, having promoted its head of trading tochief operating officer last year.Blueberry Chases a CrowdedLatin American MarketLatinAmerica has become one of the busiest battlegrounds in retail FX and CFDs, withbrokers competing on local payment rails, introducing-broker networks andSpanish-language support. The regionrewards firms with established local relationships, which is why regional hirestend to be the first visible sign that a broker is serious about it.Navarro'sown resume maps the competition. AvaTrade, where he ran LATAM from 2024 to late2025, has long courted the region, as have Taurex, where he was head of LATAMfrom 2022 to 2024, and Tickmill, where he covered LATAM and Spain from 2019 to2022. Saudino'sformer employer STARTRADER has spent the past several years building out thesame territory.Blueberryarrives later than most of those names. The broker, regulated by ASIC inAustralia with offshore licenses in Vanuatu and St Vincent and the Grenadines,has spent the past two years broadening its reach, including a rebrand that dropped"Markets" from its name and a multi-platform expansion. Staffing adedicated LATAM team is the latest attempt to turn that wider footprint intoshare in a market where rivals are already entrenched.The Axi Alumni NetworkShows Up AgainThe hiresalso extend a recruiting pattern that has defined Blueberry since the start. Founder andchief executive Dean Hyde came from Axi, and he has repeatedly filled seniorroles with former colleagues, including chief commercial officer Ajak Biar, who joined from the samebroker. The companyhas drawn other executives from Axi aswell.Navarrofits the mold. He did a stint at Axi earlier in his career, and in announcingthe move he described Saudino and Biar as old friends, language that underlineshow relationship-driven the buildout is.Expansion Follows PropTrading and Middle East MovesThe LATAMbuild is the newest leg of a broader expansion. Blueberry moved intoproprietary trading in 2024 with the launch of Blueberry Funded, a brand that later said it had paid out $2.3 million to traders inits first year. The firmhas also added trading platforms including DXtrade and cTrader and pushed intothe Middle East.This article was written by Damian Chmiel at www.financemagnates.com.