Dutch streaming ad spend falls 8% in April

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(Telecompaper) Above-the line advertising spend in the Dutch streaming market declined 8 percent year-on-year to EUR 6.6 million in April 2026, according to figures from Nielsen. Videoland was the biggest mover, overtaking HBO Max at the top of the share of voice rankings, rising from 18 to 25 percent, while HBO Max fell sharply from 32 percent in April 2025 to just 5 percent...