Reset Raises $6 Million Seed Round Anchored by Credit Union Customers to Expand Embedded Earned Wage Access Platform

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Reset, an embedded earned wage access platform built for credit unions and community banks, today announced it has raised $6 million in seed funding, bringing total capital raised to more than $8 million. The round was anchored by credit union customers and strategic partners in the credit union and community banking space.Investors include Georgia's Own Credit Union, InTouch Credit Union, Chartway Credit Union, VyStar Credit Union, and One Washington Financial, a WSECU holding company -- along with Curql, a leading strategic investment fund in the community financial institution industry with more than 160 credit union limited partners; Navari, formerly CUSG; and the Bankers Helping Bankers Fund, which counts approximately 30 community banks among its limited partners.Reset plans to invest in expanded sales and implementation capacity, deepen product development, and accelerate deployments currently underway.Customers Who Write the Check“When your customers lead your funding round, there is no clearer market signal,” said Matt Dicou, CEO and co-founder of Reset. “These credit unions aren't just writing a check. They're making a decision about where they want to take their members, their institutions, and the credit union industry. They see that Chime and other neobanks are successfully recruiting people away from credit unions today. Our credit union partners already have trusted member relationships. We give them what they need to remain the primary financial home.”“We're not just going to sit back and watch our members leave for neobanks,” said Kent Lugrand, President and CEO, InTouch Credit Union. “Chime earned hundreds of millions in new revenue and acquired billions in new deposits in their first year offering earned wage access -- and many of those deposits came from credit unions like ours. Partnering with Reset gives us the ability to fight back and stay relevant for the members who depend on us the most.”Reset embeds directly into a financial institution’s existing technology stack, allowing members to access their earned wages daily, fee-free, through a card issued by the credit union itself. The product is structured to grow direct deposit relationships: the more a member deposits with their institution, the more spending capacity they unlock. By using the latest card network technology, Reset helps credit unions generate premium credit interchange revenue on everyday spend, such as groceries, gas, and utility bills.Data from credit union case studies reflects the model's impact. On average, Reset cardholders show a 27% increase in deposits to their credit union, maintain checking account balances 36% higher than prior levels, and generate 20% more in credit interchange revenue for their institution. In post-launch member surveys, 100% of respondents said Reset had improved their financial stability.A Round Built Around Market ValidationMore than two-thirds of this round came directly from credit union customers -- a strategic financing structure that the Reset team views as a strong statement of mission-alignment with the credit union industry.“Our members are already looking for this, and until now, they've had to turn to other options,” said Kevan Williamson, CTO of Georgia’s Own Credit Union. “Reset levels the playing field for our members. We invested because we've seen what it does for members' financial stability, and because we believe credit unions should be the ones offering it.”“Members should not have to wait days to access money they’ve already earned,” said Rob Keatts, EVP and Chief Growth Officer at Chartway Credit Union. “Reset helps close that gap in a way that aligns with our purpose and works through the credit union rather than around it. That matters because the best innovation strengthens the member relationship.”“What drew us to Reset is that they built an EWA solution around how members actually earn and spend,” said Scott Daukas, Chief Partnership Officer, One Washington Financial. “That commitment to meeting members where they are is what makes Reset stand out, and it's exactly what credit unions should be putting their name behind.”Traction Behind the AnnouncementReset has signed multiple multi-year enterprise contracts with credit unions, with revenue generated through a platform subscription, implementation services, and interchange revenue sharing with financial institution partners.In 2025, the company was voted Best in Show at VentureTech, an annual conference bringing together approximately 130 credit unions and fintech companies, and was selected for Curql's Spring 2025 Accelerate program. In early 2026, Reset was named one of only six fintechs chosen nationwide for the Filene Research Institute's FiLab program. Through FiLab, Reset is currently piloting with six credit unions representing 1.2 million members in five states and $17 billion in combined assets.NoYesFundraising News09 Jun, 2026