talkSPORT can today announce bet365 as its headline bookmaker partner for the station’s comprehensive coverage of the FIFA World Cup, bringing together two of the UK’s most recognised sports brands for football’s biggest tournament.With the World Cup underway, the partnership marks the beginning of a high-profile collaboration designed to connect millions of football fans with every major talking point, match and moment throughout the tournament.To celebrate the partnership between bet365 and talkSPORT, bet365 sponsored the inaugural talkSPORT Padel World Cup, which took place on Tuesday, June 2nd 2026, at Padium in Canary Wharf. Representing top nations from this summer’s tournament, a mixture of top talkSPORT names, Premier League winners and other huge figures across the media, rugby and padel space took part in a day-long competition that achieved over 2,200,000 views across YouTube, Instagram, Facebook and X.The agreement itself incorporates a wide range activity including sponsorship of ‘Road to the Final’ – talksport’s pre-tournament preview show as well as bet365 featuring across live match broadcasts, dedicated World Cup shows, digital content, social channels and on-air promotions as talkSPORT delivers unrivalled coverage from the tournament.Liam Fisher, Head of talkSPORT, said: “I’m delighted that we’re partnering with bet365 as our headline bookmaking partner across what is set to be the world’s biggest sporting tournament ever. talkSPORT will be the destination for live commentary and livelier opinions from the first whistle to the lifting of the trophy.”Alex Sefton, bet365’s Global Chief marketing Officer, added: “We’re thrilled to be partnering with talkSPORT across what we’re hoping will be an incredible summer of football. talkSPORT has an unmatched ability to engage passionate football audiences across multiple platforms, and we look forward to working together throughout the tournament to deliver compelling content and experiences for fans.”About talkSPORTtalkSPORT, part of News Broadcasting, is the home of live sport and livelier opinion across the UK and beyond, and the Global Audio Partner of the Premier League and official broadcaster of the FIFA World Cup 2026 in the UK.We don’t just cover sport. We live, breathe, love and talk all about it. The build-up, the anticipation and the excitement.Our award-winning output remains the industry gold standard; in 2026 alone, talkSPORT secured top honors at the SJA British Sports Journalism Awards for White & Jordan (Best Audio Show) for a fourth year, Ally McCoist (Pundit of the Year), alongside a win for talkSPORT Drive’s Andy Goldstein and Darren Bent for Best Interview at the Commercial Radio News Awards.About bet365At bet365, we don’t do ordinary.The original pioneers of In-Play betting, our world-class proprietary product now extends to 120 million customers worldwide, offering 96 sports and over 1,000,000 live streams globally.bet365 is committed to Safer Gambling. We promote gambling as an enjoyable leisure activity and we believe that gambling can only remain this way if you stay in control and gamble responsibly. However, we know that for some people gambling can stop being a harmless leisure activity and become a problem.bet365 has a range of useful tools to help customers stay in control of their gambling that can be found at https://responsiblegambling.bet365.com/en18+, gambleaware.org, T+Cs Apply