Credit: Ryan Haines / Android AuthorityTL;DRApple is taking Siri AI in a different direction, prioritizing utility and privacy instead of building an emotionally engaging chatbot.Craig Federighi says Siri isn’t meant to be an AI companion, rejecting the idea of AI girlfriends or boyfriends.Siri can abruptly end conversations that cross its boundaries, with some beta users reporting thread lockouts after inappropriate requests.Apple’s AI race has taken a different path. While competitors are pushing chatbots that sound more human and encourage longer conversations, Apple is saying its revamped Siri AI is intentionally going in the opposite direction.After the launch of Siri AI at WWDC 2026, Apple’s software chief Craig Federighi and marketing executive Greg Joswiak shed more light on the company’s thinking in an interview with Mostly Human on YouTube (via MacRumors). Their message couldn’t be clearer: the new Siri is built purely for utility, not romance. Federighi himself dismissed the idea that people would use Siri as an AI girlfriend or boyfriend.