The Uganda Tourism Board (UTB) is participating in the 9th edition of the Karibu-KiliFair Tourism and Travel Trade Exhibition, one of East Africa’s premier tourism expos, taking place from June 4–7, 2026, at the Magereza Grounds in Arusha, Tanzania.The annual trade fair has attracted more than 500 exhibitors from over 15 countries, 700 international and regional travel buyers from 45 countries, and an estimated 10,000 trade visitors, providing a strategic platform for destination marketing, business networking, and tourism investment promotion.UTB’s participation is aimed at strengthening partnerships with travel trade professionals, increasing awareness of Uganda’s tourism offerings, and positioning the country as one of Africa’s leading travel destinations.The tourism board is working closely with the Uganda Consulate in Arusha to enhance the visibility of Destination Uganda throughout the four-day event. The partnership reflects a shared commitment to promoting Uganda as the Pearl of Africa and expanding its footprint in regional and international tourism markets.Speaking ahead of the exhibition, Dr. Gessa Simplicious, Head of Public Relations at the Uganda Tourism Board, said the fair presents a valuable opportunity to engage key tourism stakeholders and showcase Uganda’s diverse attractions.“Karibu-KiliFair offers an important platform for engaging travel trade partners and showcasing the diversity of experiences that make Uganda a premier destination. Through our participation and collaboration with the Uganda Consulate in Arusha, we are strengthening Uganda’s visibility and creating new opportunities for tourism growth and investment,” he said.Uganda’s exhibition will highlight the country’s unique tourism products, including mountain gorilla trekking, wildlife safaris, adventure tourism, cultural heritage experiences, bird watching, and its growing meetings, incentives, conferences, and exhibitions (MICE) sector.Uganda’s Ambassador and Consul General in Arusha, Ambassador Anne Katusiime, emphasized the importance of regional collaboration in driving tourism growth across East Africa.“Our participation in Karibu-KiliFair reflects our commitment to promoting Uganda and strengthening regional tourism cooperation that creates new opportunities for travel, trade, and investment,” she said.“Arusha remains a strategic tourism hub in East Africa, and this fair offers an invaluable opportunity to connect with global buyers, industry leaders, and travellers seeking authentic African experiences.”As tourism continues to play a critical role in Uganda’s economic development, UTB says it remains committed to leveraging international trade fairs and strategic partnerships to expand market access, attract investment, and drive sustainable tourism growth.The Karibu-KiliFair has grown into one of the most influential tourism exhibitions in the region, providing a gateway for African destinations to connect with global tourism buyers and investors while promoting intra-African travel and collaboration.The post UTB Takes Destination Uganda to Global Travel Buyers at Karibu-KiliFair appeared first on The Insider.