GBP/USD: Sellers Holding ControlGBP/USDOANDA:GBPUSDrTrader_officialFundamental Analysis: GBPUSD is fundamentally bearish because most of the main drivers are working against the pair. Inflation comparisons are weak, with CPI and PPI underperforming versus expectations, reducing support for GBP strength. The jobs market is also bearish, with weaker employment, unemployment, and job openings data adding pressure. Growth is only neutral, so it does not provide enough support to offset the downside bias. Sentiment and technical signals are also bearish, while institutional activity is mixed and not strong enough to support a bullish reversal. Overall, the better trading idea is to look for **selling opportunities on pullbacks** while GBP/USD remains under pressure, Technical Analysis: GBP/USD is technically bearish after rejecting the descending trendline and breaking lower from the recent consolidation. Price is now trading below the key resistance area around 1.3389–1.3405, so any pullback into that zone could act as a selling opportunity if buyers fail to reclaim it. As long as price stays below the trendline and under the 1.3480–1.3500 major pivot , sellers remain in control. The first downside target is 1.3120, and if bearish momentum continues, the next target is 1.2941, A break back above 1.3500 would weaken the bearish setup.