Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTHillary RemySun, June 7, 2026 at 4:37 PM GMT+2 6 min readApple is heading into its most closely watched developer conference in years with a record quarter behind it and one of the highest-stakes AI announcements in its history in front of it.The stock has climbed 15% year to date, services revenue hit an all-time high of $31 billion in the March quarter, and Wall Street has spent the better part of two months debating whether WWDC will finally establish Apple as an AI winner.Citi's message going into June 8 is more specific than the consensus suggests , and it is not only about artificial intelligence.What Citi's Atif Malik is watching at WWDC 2026 and whyCiti analyst Atif Malik told investors in a note ahead of the conference that the most closely watched element of WWDC 2026 will be how Apple (AAPL) integrates a revamped Siri across its operating system and ecosystem, with particular focus on whether it lays the groundwork for agentic AI workflows, according to Investing.com.The key question, in Malik's view, is whether Apple demonstrates autonomous agents capable of completing multi-step tasks on behalf of users, such as managing reservations, shopping decisions, and travel logistics across applications.Citi reaffirmed its Buy rating and $315 price target on Apple ahead of the conference. Malik expects the new Siri to function more like OpenAI's ChatGPT, working across Apple's operating systems rather than simply responding to voice commands."Siri will handle multi-step requests, understand personal data, analyze on-screen content, generate emails or messages using both web and device context," he wrote. Citi sees the Siri revamp as the key to unlocking Apple's edge AI opportunity, AI processing done locally on devices, according to Investing.com.Citi also cautioned investors against expecting a landmark moment. The full Siri update is expected to ship in the fall rather than immediately, meaning WWDC is more likely to be a preview of Apple's AI direction than a completed product launch.What the Apple Cash bill-splitting feature means for investors Alongside the AI conversation, Bloomberg's Mark Gurman reported on June 1 that Apple is planning to introduce a bill-splitting feature for iPhone users in iOS 27, to be announced at WWDC on June 8.Users will be able to photograph a receipt, assign items to different people, account for taxes and tips automatically, and generate payment requests that can be settled through Apple Cash, according to Bloomberg.The feature directly targets Venmo, Cash App, Splitwise, Tab, and Settle Up, all of which offer bill-splitting tools on the iPhone.Terms and Privacy PolicyPrivacy & Cookie SettingsMore Info