Nothing just unlocked a huge Best Buy expansion

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TL;DRNothing’s smartphones and audio products are now available in more than 500 Best Buy stores across the US, marking its largest retail expansion in the country to date.The company says its US business grew rapidly in 2025, with unit sales rising 120% and revenue jumping 175%, helping fuel its broader retail ambitions.Shoppers can now try products like the Phone 3, Phone 4a Pro, Headphone A, and Ear 3 in person before buying.Nothing has spent years building a reputation around products that look nothing like the sea of identical gadgets filling store shelves. Transparent backs, quirky design, and glyph matrix have helped the company carve out a recognizable identity in a market where most phones blur together.Now, the brand is taking a major step toward becoming a more mainstream player in the US. Nothing announced that its smartphones and audio products are now available at more than 500 Best Buy locations nationwide. If in-store shopping isn’t your thing, Nothing’s entire product lineup is also available on Best Buy’s website.