Apple stock price is once again at the center of Wall Street's attention after WWDC 2026. As Apple stock trades near $302, investors are debating whether the company's biggest artificial intelligence decision in years will unlock a new growth era or expose a hidden weakness. Apple stock remained close to record highs ahead of the keynote. Yet beneath the optimism lies a sharp divide among analysts. Some see a path toward $400 per share. Others believe Apple stock could retreat toward $215 if execution disappoints.