I currently work in the e-commerce department of the French subsidiary of a group specialized in stormwater management. My role is somewhere between sales/business development (sourcing, pricing, product range development, etc) and marketing (ad creation, social media, traffic management, etc). I had already heard about copywriting before taking this position, but I always thought it was mostly suited to B2C. Lately, my management has been asking me more and more to use AI for writing, but honestly, I find the copy it gives me really, really bad… That’s why I started developing my own copywriting skills. The problem is that I’m struggling to apply those techniques to this industry. The result always feels too loud, too salesy, or too much like an “ad,” and my management is convinced that this kind of tone would turn our prospects away. So my question is : how can copywriting techniques be applied to the industrial and construction sectors ? (I’ve already searched through this subreddit, the Discord, and the swipe files, but I haven’t found a satisfying answer) Thanks in advance !   submitted by   /u/Deckart_N6 [link]   [comments]