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':"";if(a){var r=n.promos.showYahooLogo?"":"yns-no-logo";a=a.replace("{notifOnboardBtnLabel}",n.promos.notifOnboardBtnLabel).replace("{notifOnboardMsg}",n.promos.notifOnboardMsg).replace("{subscriptionTopic}",n.promos.subscriptionTopic).replace("{noLogoClass}",r).replace("{promoLogo}",n.promos.promoLogo)}var s=t.newCount>n.panel.maxCount?t.newCount:"",c=n.panel.notificationCenterPath,l=c?"":R,u=n.panel.headerMsg?"":" "+R,d=c?H:"",p=void 0;t.count?p=t.markup:p='{emptyPanelMsg}'.replace("{emptyPanelMsg}",n.panel.emptyPanelMsg);return e=e.replace("{notifMarkup}",p).replace("{promoMarkup}",a).replace("{hideClass}",l).replace("{notifCenterLink}",c).replace("{paddingClass}",d).replace("{headerMsg}",n.panel.headerMsg).replace("{hideHeaderClass}",u).replace(/{notificationCenterNavMsg}/g,n.panel.notificationCenterNavMsg).replace(/{newCount}/g,s)}},{key:"render",value:function(e,t){var n=this;if(n._panelNode){var o=void 0,i=n._panelNode,a=void 0,r=void 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history, so this could be a great buying opportunity for investors.10 stocks we like better than Snap ›In 2021, Apple tweaked its privacy rules to make it harder for app developers to track their users across the internet. This created a massive problem for social media platforms, because without access to users' browsing data, they could no longer target them accurately for advertising purposes. Millions of people in developed markets like the U.S. use Apple's iPhone to access social media, so this was a gigantic sea change.Social media giant Meta Platforms, which owns Facebook and Instagram, innovated its way around this challenge. Snapchat parent company Snap (NYSE: SNAP), on the other hand, is still lagging behind, but some of its new tools have successfully boosted conversions for advertisers recently, so its fortunes could be set to turn for the better.Snap stock remains 91% below its 2021 record high, and it's trading at a rock-bottom valuation. Given some of the company's recent momentum and Snapchat's consistently growing user base, here's why this could be a great opportunity for investors heading into 2026.Image source: Getty Images.Businesses use advertising to generate brand awareness and direct sales, so when they are deciding where to spend their marketing dollars, they typically select channels with the best return on investment. Therefore, Snap's priority is to ensure businesses that advertise on Snapchat yield the highest possible conversion rates.Late last year, the company introduced Sponsored Snaps, which allow businesses to reach users in their message inbox. The chat function on Snapchat receives a high level of engagement because it's where users talk to their friends, so it has significant potential for advertisers, yet it's an area of the platform that wasn't previously being monetized.So far, Sponsored Snaps are driving an increase in conversions of up to 22% for businesses using them as part of their broader campaigns, which means users are more likely to take action when they see ads in this format. It's still early, but this is a very positive sign for Snap.Snap also launched a new advertising suite called Smart Campaign Solutions earlier this year, which is powered by artificial intelligence (AI). It includes Smart Targeting, which uses machine learning to identify high-performing audiences, and ads that have used it so far have seen an average increase in conversions of 8.8%. Smart Budget is another feature, which automatically shifts a business's advertising spend to the best-performing ad sets to maximize outcomes.Terms and Privacy PolicyPrivacy & Cookie SettingsMore InfoS&P 5006,870.40 +13.28 (+0.19%)Dow 3047,954.99 +104.05 (+0.22%)Nasdaq23,578.13 +72.99 (+0.31%)Russell 20002,521.48 -9.67 (-0.38%)VIX15.41 -0.37 (-2.34%)Gold4,227.70 -15.30 (-0.36%)Trending tickersBTC-USD Bitcoin USD 89,539.01 -1,823.06 (-2.00%)CVNA Carvana Co. 399.77 +0.92 (+0.23%)NFLX Netflix, Inc. 100.24 -2.98 (-2.89%)ETH-USD Ethereum USD 3,031.87 -106.76 (-3.40%)TGL Treasure Global Inc. 25.44 +18.68 (+276.44%)PortfolioSign in to access your portfolioSign inTop gainersDBRG DigitalBridge Group, Inc. 14.12 +4.40 (+45.27%)PRAX Praxis Precision Medicines, Inc. 247.99 +58.02 (+30.54%)RBRK Rubrik, Inc. 86.27 +15.84 (+22.49%)VSCO Victoria's Secret & Co. 49.05 +7.48 (+17.99%)ULTA Ulta Beauty, Inc. 601.50 +67.55 (+12.65%)Top losersPSN Parsons Corporation 66.65 -17.81 (-21.09%)ADPT Adaptive Biotechnologies Corporation 14.75 -2.71 (-15.52%)S SentinelOne, Inc. 14.52 -2.45 (-14.44%)AGX Argan, Inc. 313.70 -42.69 (-11.98%)DOCS Doximity, Inc. 45.93 -5.38 (-10.49%)Most activeWBD Warner Bros. Discovery, Inc. 26.08 +1.54 (+6.28%)NFLX Netflix, Inc. 100.24 -2.98 (-2.89%)SOFI SoFi Technologies, Inc. 27.78 -1.82 (-6.15%)NVDA NVIDIA Corporation 182.41 -0.97 (-0.53%)HBI HanesBrands Inc. 6.47 0.00 (0.00%)Top economic eventsEarnings eventsMy earnings eventsEarnings events