AT&T Stadium will be rebranded as Dallas Stadium for next year’s World Cup.Cowboys fans are furious at the decision — not least because the $1.3 billion arena is located in Arlington, Texas.GettyAT&T Stadium has a problem with glare in afternoon games[/caption]Owner Jerry Jones will now be forced to hide the branding of the communications company that helped build his masterpiece as FIFA rules prohibit non-sponsor names to appear at its marquee tournament.FOX 4 is reporting that AT&T logos on and around the stadium will be covered during the event.Arlington is over 20 miles from Dallas, which hasn’t been the Cowboys’ HQ since the franchise moved from Texas Stadium in Irving in 1971.“Should be Texas Stadium, or Arlington Stadium at the least. That isn’t in Dallas,” wrote one bemused X user.Another added: “Technically, it’s not even in Dallas county or Dallas. Talk about confusing for people. Should be called Arlington stadium for the week. Taxpayers of Arlington paid their fair share and have to deal the nightmare. Just saying. @CityOfArlington.”“Arlington taxpayer had to pay for half that stadium and they don’t even get their name on it,” fumed a fourth.Another joked about AT&T’s nickname — The House that Jerry Built — and suggested ‘Casa De Jerry Jones.’Why is AT&T stadium being renamed?FIFA considers sponsor’s name as “ambush marketing” that “takes advantage of the huge interest and high profile of an event.”The organization has its own sponsors to consider as well.Arlington Mayor Jim Ross isn’t concerned.GettyAmerica’s Team are the world’s most valuable sports franchise at over $13 billion[/caption]Jones knows how to get his team in the spotlightGetty“Dallas is the biggest city in North Texas. It makes logical sense to call it the Dallas World Cup,” he admitted. “It doesn’t phase me, it doesn’t bother me, I don’t care.“The better Dallas’ reputation is, the better it affects Arlington.”World Cup drawThe World Cup preparations are licking into gear with Friday’s draw taking place in Washingtron.Mauricio Pochettino‘s USMNT will be desperate to avoid a nightmare group. AT&T’s next assignment is hosting the Big 12 Football Championship.The No. 11 BYU Cougars face the No. 4 Texas Tech Red Raiders in a game set to smash attendance records.talkSPORT reacts.....What's in a name?Jerry Jones only cares about one thing — and it is not his stadium sponsors.The Dallas Cowboys owner’s biggest fear is seeing the headlines and failing to see his own name pop up.FIFA’s rules may have angered fans but Jerry is getting exactly what he wants.Jamie Gordon, US Sports WriterESPN’s Pete Thamel reported that tickets sold out around 72 hours before kickoff, meaning 80,000 people will be crammed into the future Dallas Stadium.For any fans making the trip, make sure to head to neighbouring Arlington.Those determined to stay in the city limits can watch the Stars in action on Friday and Mavericks a day later.Bit franchises play at American Airlines Center but are heading for an acrimonious split.Stay up to date with the latest from the NFL across all platforms – follow our dedicated talkSPORT USA Facebook page and subscribe to our talkSPORT USA YouTube channel for news, exclusive interviews and more.