Why DraftKings (DKNG) Stock Could Reach $57 by End of 2025

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Why DraftKings (DKNG) Stock Could Reach $57 by End of 2025DraftKings Inc.BATS:DKNGNYRUNSGLOBALDraftKings Inc. (NASDAQ: DKNG), a leading U.S. online sports betting and iGaming operator, is positioned for potential upside to $57 per share by December 31, 2025, based on analyst consensus, robust growth projections, and market tailwinds. As of early October 2025, the stock trades around $42–$43, implying roughly 32–36% appreciation from current levels. This target aligns closely with the average analyst price target of $57.57 (from 30 reports), which reflects a "Strong Buy" consensus (1.25 ABR on a 1–5 scale, with 26 buys, 0 holds, 0 sells). Below, I'll outline the key drivers, supported by recent data.1. Strong Revenue and Profitability Guidance for FY 2025 DraftKings has guided for FY 2025 revenue of $6.2–$6.6 billion (31% YoY growth at midpoint) and adjusted EBITDA of $900 million–$1.0 billion, reaffirming prior estimates after Q3 2024 results (revenue up 39% YoY to $1.095 billion). 2 sources This trajectory is fueled by:User Growth and Engagement: 41% YoY increase in monthly unique payers in Q3 2024, with average revenue per user rising due to enhanced in-play betting and NBA/iGaming expansions. Market Share Gains: DraftKings holds ~35% of U.S. online sports betting handle, benefiting from NFL/NBA seasons and new launches (e.g., Missouri pending approval). Analysts like those at Goldman Sachs note the company's "resilience in online gambling during economic downturns" and positive momentum in customer acquisition, supporting EBITDA beats. Metric FY 2024 Guidance (Updated) FY 2025 Guidance YoY Growth (Midpoint) Revenue ~$4.7B $6.2–$6.6B +31% Adjusted EBITDA $240–$280M $900M–$1.0B +250%+ This path to profitability (positive free cash flow expected in 2025) reduces valuation discounts, with forward P/S multiples at ~3.5x (below peers like Flutter at 4x).2. Analyst Optimism and Price Target Momentum Wall Street's consensus points to $57 as achievable, with recent upgrades reflecting confidence in 2025 holds (11–13% in Q1 2025) and parlay/in-play product strength. Key updates:Zacks: $57.57 average (high $68, low $35), +49.77% upside from ~$38 close. TipRanks: $54.25 average, 26.93% upside; 53 buys in the past month. Recent Raises: Truist ($60), Oppenheimer ($65), Piper Sandler ($60), Stifel ($57), JMP ($60), Barclays ($60). Citizens JMP ($60) cites "materially shifted investor sentiment" post-Q4 2024 beats. JPMorgan (Overweight, $50 PT) highlights digital gaming's insulation from macro risks like tariffs, unlike land-based peers. 2 sources High-end forecasts (e.g., $65–$70 from independent models) assume sustained 17–20% revenue CAGR through 2027, driven by iGaming expansion. 3. Strategic Tailwinds and Market ExpansionRegulatory Wins: Full U.S. rollout in 25+ states, plus Jackpocket lottery integration (adding $200M+ revenue potential). Missouri launch could add 2–3% to FY 2025 top line. Partnerships: Multi-year NBCUniversal deal for sports sponsorships boosts visibility; Larry Fitzgerald Foundation tie-up enhances brand. Product Innovation: Live betting features and NFT marketplace (DraftKings Marketplace) drive retention; Q3 2025 NFL metrics show 12–14% YoY handle growth in key states like New York. Macro Resilience: Online gaming weathers consumer slowdowns better than physical casinos, with 37% Q2 2025 revenue growth despite headwinds. Potential Risks to ConsiderWhile bullish, challenges include:Hold Volatility: Early 2025 NFL outcomes could pressure Q3/Q4 EBITDA (e.g., customer-friendly results trended low per analysts). Competition: Prediction markets (Kalshi/Polymarket) pose niche threats, prompting a Northland downgrade to Underperform. 2 sources However, Benchmark and Jefferies counter this with Buy ratings ($53–$54 PT), emphasizing DraftKings' scale. 2 sources Taxes/Regulation: Higher state taxes (e.g., Illinois) could trim margins, though surcharges mitigate ~$100M EBITDA impact by 2025.