A Turkish sports presenter who claims to cover Champions League matches has built up nearly 50,000 followers on Instagram in just seven months. But fans who comment on her posts and pay for her premium content might want to take a closer look at her profile bio. Eysan Aksoy says she is a Champions League host based in Istanbul, Turkey, where the broadcaster Exxen has the rights to show Europe’s top club competition. Her Instagram page shows slick photos of her at what look like red carpet events, wearing shirts of big Turkish football clubs, and posting lifestyle content that has caught the eye of many football fans. The catch is that 50,000 people are following this Champions League presenter on Instagram, but she does not actually exist. Even though she has a verified blue tick and posts regularly on Instagram, TikTok, YouTube and even has an adult content page on Patreon, Aksoy is completely made by AI. Her bio clearly says “Created by AI,” but this has not stopped thousands of people from liking her content and leaving comments about how she looks. AI social media stars are showing up more and more The trend of AI-created social media personalities is growing fast. Aksoy is not the only digital character getting popular online. Several AI projects have made news recently for making it hard to tell what is real and what is fake in the entertainment world. View this post on Instagram A post shared by Eyşan Aksoy (@eysanaksoytr) Tilly Norwood, an AI actress created by Dutch tech expert Eline Van der Velden’s company Xicoia, recently got interest from talent agencies who wanted to represent her for film and TV roles. The news caused a huge backlash from Hollywood actors and SAG-AFTRA, which spoke out against the AI actress and said that “Tilly Norwood is not an actor, it’s a character generated by a computer program that was trained on the work of countless professional performers without permission or compensation.” In the music business, AI artist Xania Monet signed a multimillion dollar record deal with Hallwood Media in September. Created by Mississippi poet Talisha Jones using the AI platform Suno, Monet has gotten on the Billboard charts with songs like “Let Go, Let God” and racked up millions of plays. Jones writes the words herself but uses AI to create the singing and music. The deal has been criticized by artists like Kehlani, who said the news is very upsetting for working musicians. These cases show how AI technology is making more and more realistic digital personalities that can get big followings and even make money. But they also bring up questions about what is real, who owns the rights to creative work, and what will happen to people who work in creative jobs as AI gets better and better.