The Uganda Tourism Board (UTB) has stepped up its drive to position the country as a premier travel destination by holding two strategic meetings with MTN Uganda and Uganda Breweries Limited (UBL). The engagements aimed to advance innovative solutions, forge event partnerships, and spearhead product development initiatives to enhance Uganda’s global tourism competitiveness.In discussions with MTN Uganda, UTB explored ways to integrate cutting-edge technology into the visitor experience, with the goal of transforming Uganda into a digitally enabled tourism hub. Key proposals included the rollout of tourism-specific SIM cards offering affordable voice and data packages preloaded with destination information, expanded network coverage in national parks and attractions to improve visitor safety and convenience, and the deployment of Artificial Intelligence tools for personalized recommendations, multilingual assistance, and data-driven tourism insights. Both institutions agreed to establish a technical working group to design an implementation roadmap for these innovations.Meanwhile, UTB’s meeting with Uganda Breweries Limited centered on leveraging UBL’s flagship brands and events to create immersive, culture-rich tourism experiences. Opportunities identified for collaboration included the upcoming Uganda Waragi @60 celebrations, the Nyege Nyege Festival, and World Tourism Day. Plans under consideration involve co-branded marketing campaigns, interactive visitor experiences, and enhanced digital engagement to amplify reach and impact.According to UTB, these high-level engagements underscore the agency’s commitment to forging powerful private-sector alliances that harness technology, events, and brand synergies to elevate Uganda’s profile, enrich visitor experiences, and deliver lasting socio-economic benefits through tourism.The post Uganda Tourism Board Partners with MTN Uganda, UBL to Boost Destination Competitiveness appeared first on The Insider.