Media Urged To Champion Science And Combat Agricultural Misinformation

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Journalists have been urged to take a frontline role in defending science and debunking misinformation that threatens agricultural progress in Uganda and across the region.This call was made by Dr. Sadik Kassim, Deputy Director General for Agricultural Technology Promotion at the National Agricultural Research Organisation (NARO), during a regional media training workshop held at Masindi Hotel on Thursday.Dr. Kassim challenged the media to uphold accuracy, credibility, and professionalism, particularly in their coverage of agricultural research and innovation. He warned that anti-science activists are increasingly targeting media platforms to propagate fear and disinformation about scientific advancements.“Science and technology is the next panacea for the human race,” said Dr. Kassim. “The world’s population is growing rapidly while land space remains static. If we don’t secure food, we cannot secure peace.”He highlighted how agricultural science has already transformed Uganda’s food systems — improving drought resilience, pest resistance, crop yields, and industrial suitability. Without these interventions, he warned, the country’s agricultural potential would have been severely diminished.Dr. Kassim called for closer collaboration between scientists and journalists, urging both parties to build trust and communicate clearly. He encouraged researchers to simplify their findings and journalists to ensure all stories are grounded in verified facts.He also hinted at plans by NARO to introduce media awards aimed at promoting excellence in science reporting, spotlighting positive stories of innovation and resilience in agriculture.“We need to go beyond just reporting problems — let’s focus on the solutions science is offering,” he said.The training was part of NARO’s broader initiative to enhance media understanding of agricultural research and its critical role in food security, economic transformation, and climate adaptation.Frank Mugabi, NARO’s Senior Communications Officer, emphasized the media’s pivotal role in bridging the gap between science and society. “We see journalists as strategic allies in telling the true story of Uganda’s agricultural journey,” he noted.The initiative aims to foster a better-informed public and ensure that scientific advancements receive the visibility and public support they deserve.The post Media Urged To Champion Science And Combat Agricultural Misinformation appeared first on The Insider.