How to break conventional thinking patterns?

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I think for hours brainstorming a creative tagline. When I see the final version of it after multiple rounds of reviews, the headline is simple, effective and communicates the pain point. I feel like I need to simplify my thinking. But I really overthink and leave the essence of the copy. How can I overcome this? Any practical tips and suggestions would make my copywriting skill better!   submitted by   /u/shalini_sakthi [link]   [comments]