Copywriting has so many moving parts that it’s hard to know what’s the hardest to master. Headlines? Emotional triggers? Structure? Voice? For me, it’s simplicity. When I started out, I believed what made a good copy was the use of sophisticated words. I’d write long, complex sentences full of metaphors. Clients would nod politely, but the results were underwhelming. Over time, I learned that the clearest copy almost always performs best. But making something simple is hard. You have to understand the product and the audience so deeply that you can strip away everything but what matters. Big brands understand this. Alibaba, for instance, could easily drown audiences in technical details about logistics or global sourcing. Instead, their messaging is often ridiculously simple: “Find suppliers you can trust.” It’s easy to read and instantly communicates the benefits. Others might argue that research is the hardest part because without knowing your audience, you can’t write anything effective. Some say its voice: making copy sound like a specific brand without losing clarity. Others struggle most with structure, guiding the reader through a logical journey that ends with action. What do you think? What’s the hardest skill to master in copywriting, and how did you (or are you still trying to) overcome it?   submitted by   /u/No-Subject-5191 [link]   [comments]