What Democrats Must Do Differently

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Will Robinson: “The conservative movement has built a sprawling, always-on communications ecosystem. It’s not just Fox News and talk radio anymore – it’s a web of Facebook groups, hyperlocal influencers, YouTube rage-podcasters, TikTok conspiracy loops, Telegram channels, Spanish-language disinformation, and AI-generated propaganda running 24/7. They’ve overtaken not only the mainstream media – but the mental bandwidth of millions.”“Their strength isn’t just repetition. It’s immersion.”“They’ve mastered a feedback loop that goes top-down and bottom-up: disinformation is seeded by influencers or bots, echoed by talk radio or fringe outlets, and then laundered through trusted local voices—pastors, sheriffs, coaches, county chairs, Spanish-language radio, even fake hometown newspapers. The result? What starts as a lie on a fringe site becomes gospel truth in your uncle’s WhatsApp group.”“By contrast, Democrats still treat communication like a campaign accessory. We rely on mainstream press hits and paid ads. We speak at voters, not with them. And we too often equate communication with branding—when it should be organizing.”