Delta plans for 20% of its fares to be individually determined using AI by the end of 2025, up from 3% now, with the goal of eliminating static pricing entirely (Irina Ivanova/Fortune)

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Irina Ivanova / Fortune:Delta plans for 20% of its fares to be individually determined using AI by the end of 2025, up from 3% now, with the goal of eliminating static pricing entirely  —  Each passenger has their specific price, and AI is helping Delta find it.  — Delta has a long-term strategy to boost …