Coca Cola to help protect my portfolio and help it growCoca-Cola Company (The)BATS:KOCapitalist_ZachOne of the most important things we must try to determine as investors is what company is the best at what they do in their field. In my opinion Coca Cola is and has always been the number one soft drink manufacturer, always finding new yet subtle ways to stay ahead of their competition. The reason I have allocated a decent amount of my portfolio to Coca Cola is a combination between their reliable track record of creating value, and paying dividends. People love junk food so it gives me high conviction to hold the stock long term. The company also demonstrates consistent, and reliable methods of generating organic revenue, and constantly finding new ways to cut costs and improve their profit margins. Despite what some other critics may claim about the stock being over valued, the intrinsic value of the stock happens to be $77 with a range between $48-$180. According to technical analysis it is over valued. I have too much respect for Coca Cola to trust technical analysis in my decision to hold the stock, I am rely solely on fundamentals. According to my perspective on the company it is in fact undervalued. Another positive catalyst I have noticed was when President Trump said he thinks Coca Cola should be made with cane sugar in the US, I think that would be a great idea, not only would it be healthier the soda would also taste better. Coca Cola looks like its going to stay ahead of the game for the foreseeable future.